evocative: bringing strong thoughts, memories or feelings to mind
After practicing law for many years, Andrew (“Andy”) Bergh decided it was time to chase his passion for photography. The transition began when Andy bought his first Canon digital camera in 2010. Since then, his reputation as a fine art photographer who creates evocative images has steadily grown. Whether it be one of his travel, landscape, nature, urban, black and white, or abstract photographs, Andy’s images are striking for their perspective and vivid detail.
Here are some of Andy’s thoughts about digital photography:
While an eye for composition is a must, the act of pressing a shutter button to capture an image only starts the journey. That’s because digital cameras, even those with every bell and whistle, record images differently than the human eye. They also can’t think or feel. So once the image has been recorded, it then falls onto the photographer to provide the human – and creative – element.
To help achieve his own unique look, Andy often uses a technique called high dynamic range imaging, or “HDR” for short. This involves two steps. First, in the field, Andy sets his camera to sequentially take three (or more) shots of the same subject matter at different exposures. Second, in the digital studio, he uses software to merge the multiple exposures into a single image. The end result? A single image that is perfectly exposed with exceptional detail everywhere, even in the shadow and highlight areas. With additional “post-processing,” Andy creates images that reveal his artistic and/or interpretive vision of what he saw or experienced. Many of his images have a “painting-like” quality that contributes to their evocative mood.