As a creative person, you want your work to get noticed by the masses – not just to share your artistic message but also so that one day, you can make a living off of your passion. Whether you are a painter, clothing designer, craft maker, or anything in between, the dream is often the same. The good news is that there are many tactics that you can try to get noticed and build your business. Here are some tips from Bainbridge Currents about how you can get noticed and bring your brand to the next level.
Create a Business Plan
If you’re starting a new company, you should create a detailed business plan. This will serve as your guide because it will outline every step that you plan to take to grow your company, starting with how you plan to produce your art if you will need employees to help out, where you will find the necessary funding, how you plan to market your work, and more.
You will likely also need to figure out your target demographic so you know where to direct your marketing strategy. That may mean putting out online surveys or conducting online keyword searches.
If you need funding, you may need to find investors or take out a loan. Make sure you’ve checked your credit report to avoid any unpleasant surprises. Get a comprehensive view of your creditworthiness by downloading all three credit reports.
Once you’re confident in your plan, it’s time to register your business. You may think creating an LLC is difficult, but a formation company can make it easy. In minutes they can walk you through the six steps to get started, all for a low price. Then you can begin growing your brand.
Design a Website
If you want to get your art in front of as many eyeballs as possible, then a good first start is to create a website. You can use this platform to show examples of your work and you can even sell some of your products so customers can purchase them from anywhere. Your website should also include a page about you that discusses your story and how you got where you are. People will love to hear your inspiration.
Creating a website is one thing. Getting it noticed is another. There are several tactics that you can try to make your site more visible, including implementing search engine optimization. That means using keywords particular to your work and linking to other websites so search engines like Google will notice you. Go to art forums and show your website to get people interested.
To go deeper on search engine optimization, you can learn more here. You’ll find dozens of resources on the finer technical details of SEO. As you gain familiarity, you can incorporate what you learn into your website’s implementation.
Consider Cross-Promotion With Other Artists
Another idea that you can try is to work with another artist to get your work in front of more eyeballs. For instance, a clothing designer could use the designs provided by an artist to spruce up their outfits, and when the product sells, you both split the profits. It may seem counter-productive at first to make less money by working with someone else, but by teaming up, you can get in front of twice the number of customers.
Start Marketing Your Work
Once you figure out your target demographic, it is time to start advertising directly to them. One way that you can do that is by going onto a social media site like Facebook and taking out paid advertisements, and from there, people can click to get to your website. You can also advertise your site on Twitter, Instagram, and most other platforms.
Another clever way to show off your skills is by using 3d texture painting to include eye-catching images that are sure to get noticed and generate additional buzz about your business. These kinds of images are great for sharing via social media or adding to your own personal website, further expanding your potential customer base.
As you can see, there are many ways that you can get your art out there and build a business to make the profits you need to bring your work to the next level. Try these tips and see what develops.
Bainbridge Currents is here to help spotlight island arts and culture.